The better broccoli

campaign

The task was to create an awareness campaign targeted towards NYC teenagers to make a chosen produce desirable, cool and smart. The objective was to encourage the audience to grow and cook the vegetable in their own communities and homes. I decided to promote broccoli and came up with the idea to use a MEME in my posters (because they just started going viral at this time). The MEME is the spokesperson to spread the message of the "Better Broccoli”.

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