This is a business model by Jens Astrup, Joshua Eisen, Abigail Muir & myself. We set out to create a service, that would help successful, busy singles find love in a hopeless place. We found an untapped market segment in the terms of pricing and positioning. We offer a unique blend of personal assistance, algorithms and proprietary testing technology. We named our business after Sjöfn, the goddess of love in Scandinavian mythology.